Reading: according to the National Bureau of statistics data, in 2014, China's furniture manufacturing enterprises above Designated Size business income reached 727341 yuan, 5.2 times in 2005, the annual average compound growth rate as high as 18.02%. At present, China's furniture production capacity has accounted for more than 25% of the global market share, becoming the world's first furniture production, consumption and export country.

According to the National Bureau of statistics data, in 2014, China's furniture manufacturing enterprises above Designated Size main business income reached 727341 yuan, 5.2 times in 2005, the annual average compound growth rate as high as 18.02%. At present, China's furniture production capacity has accounted for more than 25% of the global market share, becoming the world's first furniture production, consumption and export country. Under the promotion of consumption upgrading, the mainstream population of home consumption turns to the 80s and 90s, and the customized home has become a new growth point in the field of household consumption in recent years with the efficient use of the home space, the full consumption of personalized consumer demand, and the strong sense of modern.

From customized home to whole house customization

It's an incredible thing to go to one shop and get the furniture from the whole house. People have been passively accepted decoration, buy furniture, often have to run the building materials and furniture market psychological preparation. Today, such a situation has been changed, the emergence of the whole house custom furniture brings people a new furniture purchase experience, one-stop solution to the problem from home style design to installation.

Since 2012, the customized home has gained rapid development in China, accounting for about 20% of the total furniture industry. Custom home can be tailored to the commercial housing structure with Liang Youzhu, not only beautiful, but also high space utilization. From modeling, customized home can meet the needs of young people personalized, compared to finished home products, customized home styling appearance variable, wardrobe, wine cabinets, cabinets, cloakroom selection diversification will help to achieve the whole house decoration style unity.

In recent years, the concept of full house customized consumption has opened up new markets for building materials and home furnishing industry. Compared with traditional furniture, customized home has the advantages of high space utilization, personalized design and easy installation. Now the house land, consumers use efficiency of housing space requirements increasing. At the same time, with the improvement of residents' income level and the gradual attention to the living environment, the personalized demand of furniture is increasing day by day, and the consumption demand begins to develop from the customized home to the whole house. Especially after entering 2016, Home Furnishing sector is a strong wind blowing custom, Sophia, Optima and other brands have begun the transition to full house custom, the solution provider transformation from a single product to the whole system, furniture suppliers, provides solutions to "design + product + service" "one-stop" for consumers.

In 2017, with the increasing competition in the customized home industry, the whole house customization began to become a new industry situation. Single category cabinets, wardrobe customized enterprises experienced several years of rapid development, and now began to extend the product chain, to achieve the expansion of the scope of the economy. Insiders said that compared with the single product home decoration, the whole house customized product line is more abundant, can meet the consumer purchase convenience, style unity, after sales process integration needs, but also for the dealer profit guarantee. Under the leadership of some leading enterprises, the development of the whole house customization will be more refined, and the exploration of product design, after-sales service and other aspects will be more detailed and specific.

In 2017, the mainstream custom home enterprises have basically completed the whole house customized brand strategy upgrade. From the earliest delivery LuxeHome full house custom thriving, to catch up from behind Opie, Sophie, Hollywood off, Margaret also have to house custom transformation.

Intelligent manufacturing continues to upgrade

In 2013, China's building materials home market reached 3 trillion and 724 billion 290 million yuan, of which the smart home market reached 10 billion yuan. In 2015, China's building materials home industry market size has exceeded 4 trillion yuan, an increase of up to 9.3%, once encouraged the whole industry, but also let the capital coveted, but in 2015 data show that the overall industry growth is slowing down. Among them, building decoration, wood-based panels, ceramics, stone, flooring, building coatings, ceiling seven categories than in 2014 year-on-year growth rate decline, man-made board, floor and ceiling ceiling three categories of market size has shrunk. In contrast, the market share of smart home rapidly expanded, the market scale grew by 54.2%, an increase of 34.2% over the same period in 2014.

In 2016, China's building materials home industry market scale reached 4 trillion and 230 billion yuan, of which the smart home market scale of 20 billion yuan. Prospective industry Research Institute released in February this year, "China smart home equipment industry foresight and investment strategy planning report" shows that in 2016, China's smart home market scale reached 60 billion 570 million yuan, an increase of 50.15%. The next few years, China's smart home will usher in an outbreak period, the annual growth rate will remain at around 50%. By 2018, the size of China's smart home market will reach 139 billion 600 million yuan.

In the custom industry, automation, industry 4, machine generation, unmanned factories, big data, cloud computing and other words has been the label of customized enterprises. At present, the custom Home Furnishing constantly stressed the "4 industrial circle" is customized intelligent production concepts, its important symbol is the Internet, big data, cloud computing, networking and other new technologies and industrial production combined with the interconnection of factories, consumers, products and information data, reconstruct the whole enterprise's production method. A large number of enterprises in the customized home industry in the forefront of Intelligent Manufacturing in the home industry. Luxuries delivery has become Chinese furniture industry's first national intelligent manufacturing bases".

In today's market competition intensifies, continuous innovation and change is the top priority of each enterprise development strategy. Since 2017, the concept of smart home has gradually penetrated into the field of consumption, and some intelligent applications have already started, such as intelligent washing machines, intelligent air purifiers, etc.. Comprehensive consumer market, intelligent change in people's way of life, but also reflects people's demand for intelligent home life.

With the increasingly fierce competition in the smart home industry, hardware vendors increasingly recognize the difference between smart home products and ordinary technology products, because the products penetrate deeply into the human living space, the use of experience has become the key to determine the success or failure of the product. Therefore, insiders pointed out that the smart home products is not a hammer sale, after the entire experience of the sale process, user feedback and product iteration service is the most important concern of smart home manufacturers, and this is the current lack of smart home enterprises.

At present, the technology companies such as HUAWEI, millet, e-commerce platform, such as Ali, Jingdong, Internet Co, such as Tencent, Baidu, 360, traditional home appliance manufacturers such as Haier, Midea get together into this piece of "blue ocean", hoping to seize the initiative. Although the giants get together, Chinese top technical talent like R & D, but the whole industry, the lack of innovation is an undeniable fact. Ari market research shows that the user dependence of smart home products is low, the problem of user feedback is concentrated in the "unstable product", "easy to damage", "part of the function of no value". Domestic consumer awareness of smart home products still have a lot of room to improve, and once contact, into the purchase of the conversion rate is very high, reaching more than 50%. Obviously, the current domestic smart home products market is still lack of cultivation.