Reading: "from next month, the company decoration prices rise, to decorate friends quickly sign."." During the past few days, all the brand decoration units under the group of Vivendi sent SMS to potential customers, saying that the average price of decoration increased by 15% next month. In the multi decoration market price adjustment situation, Changsha decoration company finally can not carry it. And the industry analysis, with the customer demand for health and environmental protection materials more and more high, small home improvement enterprises will face greater pressure.

"From next month, the company decoration prices increased, the decoration of friends quickly sign." During the past few days, all the brand decoration units under the group of Vivendi sent SMS to potential customers, saying that the average price of decoration increased by 15% next month. In the multi decoration market price adjustment situation, Changsha decoration company finally can not carry it. And the industry analysis, with the customer demand for health and environmental protection materials more and more high, small home improvement enterprises will face greater pressure.

Strict environmental protection, improve the cost of decoration

"A lot of environmental protection problems Jiezhuang building materials manufacturing enterprises, according to the law required to shut down rectification, making some decorative materials costs increased substantially." In explaining the reasons for the price adjustment, the relevant responsible person said. Giant Di is not the only home improvement enterprises in the current round of price adjustment, a home decoration company has several days ago to maintain the two-year 818 yuan / square meter set price, quietly adjusted to 988 yuan / square meter, and a number of companies from the beginning of September has also been fine-tuning the offer.

In fact, in recent years, home prices have maintained rising trend, but the main reason for price increases are different, such as last year because of changes in the logistics environment, overloading is strictly controlled; and the main reason for this price adjustment is environmental factors. According to the reporter, in order to strengthen the prevention and control of pollution of volatile organic compounds, and strengthen key areas, key industries, major pollutants emission reduction, in September 14th this year, the national development and Reform Commission, Ministry of environmental protection, the Ministry of Finance and other six ministries jointly issued the "13th Five-Year" volatile organic pollution prevention and control plan "," comprehensive improvement of sewage enterprises, scattered "many of the environmental problems of the factory shut down, which led directly to many manufacturers of building materials prices of raw materials. In addition, Changsha decoration market basic materials also rose sharply, as at the beginning of 4 yuan a bag (25 kg) of the decoration of fine sand, has now risen to 5 yuan; 30 yuan a piece of plaster elephant material rose to 40 yuan; and the cement price increase is alarming, more than 40%.

Survival of the fittest and speeding up market differentiation

"Home improvement market" price adjustment is normal market behavior." Price hotline 12358 staff told reporters that the decoration price is completely market-oriented, determined by the customer and the enterprise negotiations, the government did not set the guidance price. And reporters found that some enterprises in order to win market share, adhere to the price adjustment. As a brand marketing company responsible person Mr. Luo told reporters that this year they decorated the price has not changed, although the rise of sand and other basic materials, but this year, labor costs, cable flat, and wall paint and so on is lowered by strengthening the control of digestive, adverse factors rise in other materials, so as to ensure the the enterprise profit space.

President of the Hunan Provincial Association of interior decoration design that Yao Baolin, along with the environmental protection law enforcement, environmental protection, safety and consumer requirements more and more high, this to the whole decoration industry made more stringent requirements and standards: many small Jiezhuang company itself lack of technological level, energy consumption is too large, coupled with the market prices of raw materials and many small Jiezhuang enterprises will face off or transition.