2017 home industry latest report has also been released, after reading the report will clearly feel that the times are changing, everyone's needs are changing. The change of furniture consumption concept, from the earliest selection of furniture standards is "big" and "more", gradually evolved into "expensive" and "rare", while the understanding of housing safety is also growing.

"Environmental protection" is still a hot topic in the home industry. Environmental knowledge is the most concerned and the fastest growth, accounting for 52.41% of the total number of household environmental protection search, up 32.69%; second, pollution removal methods accounted for 39.67%; again, pollution detection methods accounted for 7.41%.

From the point of view of category, furniture pollution has become a new problem of indoor environmental pollution after building pollution and decoration pollution. It has become the source of many diseases, and the cases of health hazards emerge in endlessly. According to Baidu intention big data statistics, in the search for home environmental protection, more than 9 of the search content point to the furniture environmental protection, really afraid of all kinds of poison cabinet. The safety of wood is easy to detect, the health of the fabric can not be ignored, formaldehyde as an enemy of home textiles, the amount of related search accounted for 90.94% of the environmental protection of home textiles. Consumer concerns about home more and more subdivision, enterprises need to understand the needs of users, accurate creation of goods, in order to lead in the competition.

This is not Home Furnishing and pollution to shake hands, there have been deadly cabinet Yao then launched the 2016 outbreak of the "IKEA drawer door" triggered national security concern for children Home Furnishing. Children should be the most protected, the search for children's home safety increased by 99.18% compared with the same period last year.

The mainstream consumer groups tend to be younger, and the furniture styles of young people are mainly from Europe and America, Chinese style, northern Europe and Japanese style, which are the four main directions. In addition, the wave of new Chinese is still raging, many brands are launching their own understanding of the new Chinese home, the relevant search volume rose 85.11%.

Compared to the traditional home consumer, the new generation of home consumers are more willing to pay for the design force. The number of interior designers increased by 49.58% over the same period last year, and consumers wanted to find professionals to help their rooms look interesting and beautiful.

On the bed of five star hotel, there is always a Pillow Menu menu for customers to choose the bed mate tonight. High quality sleep is a good way to wake up, and an uncomfortable pillow probably won't bring a bright morning. Now consumers in the purchase of pillows, big love breathable and hygroscopicity good and good latex pillow, its search volume accounted for 87.29%, up 46.89%.

We sleep peacefully because of a good pillow, and because a comfortable bed doesn't want to get out of bed, bed sets are also crucial for sleep. Data show that consumers in the search for bedding sets, the most concern for the set of materials, accounting for 47.82%, Chinese people love the pure cotton bed products, so that knitting Jun and cashmere Jun good envy.  Second, the concern factors for the use of sets of seasons, accounting for 33.07%, four seasons sets of flow rankings from high to low for: summer, winter, spring, autumn.

The report also refers to people's sleep, water quality further requirements: we only from the home perspective, look at the modern sleep concept, to think about this 1/3 life optimization business. We found that a lot of people didn't sleep well, and the number of searches for sleep problems increased by 6.66% over the same period last year. This is probably one of the most tragic 666 in history. Among them, insomnia is the highest concern, accounting for 47.71%.

Water quality also profoundly affected our health, drinking water pollution search volume increased by 14.01%, of which the "drinking water quality standards" search volume is the highest. Dirt, to net net, consumers began to think water, understanding water, and began to search for a better solution for drinking water.

Living in the present: everyone yearns for exquisite life, household enterprises need to be the consumer's housekeeper, help them reduce the cost of choice; design power is a good way to enhance the added value of home goods, need to invest good consumers, based on the characteristics of the crowd directional communication. There is no end to life. As a sponsor of good life, the evolution of home goods exists in the process of continuous thinking. We hope this report will help you connect with the next industry.